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Kahraman Presents:
CVA for Cuppers — Kahraman Dubai x SCA
Master the Coffee Value Assessment (CVA)
CVA for Cuppers at Kahraman Dubai With Joel Shuler AST
3 & 4 December 2025, Dubai, UAE
The CVA for Cuppers course is a professional training designed for experienced cuppers, Q Graders, roasters, and coffee quality professionals. Instead of relying on the classic 100-point system, CVA provides a multidimensional evaluation that considers sensory, physical, and market-driven attributes
Why Attend / Benefits
- Earn globally recognized CVA certification from SCA
- Sharpen your sensory evaluation and cupping skills
- Understand how to appraise coffee value beyond flavor
- Calibration opportunity for existing Q Graders
- Network with peers and industry professionals in the UAE
What you’ll learn:
- How to use the CVA Descriptive & Affective forms
- Sensory calibration and score unification
- Analyzing data and connecting consumer expectations to flavor
- Hands-on cuppings, case studies, and practical exam
Who Should Attend
- Professional cuppers
- Current or past Q Graders
- Roasters and green coffee buyers
- Quality assurance & control officers
- Coffee lab managers and educators
Course Outline / Agenda
Duration & Format: 2 days of combined training + examination
Training Program
Practice
Exams
Training Program
DAY 1
- Structure of Coffee Value Assessment: approaches, goals, and forms
- Basics of working with Descriptive Form and Effective Form
- Sensory calibration: how taste memory is formed
- Tasting and analysis: practice with lots of different profiles
- Group work: unifying terminology, feedback
DAY 2
Advanced practice: score comparison, case studies
- Filling in assessment forms and data analysis
- Consumer expectations and market relevance of flavor
- Building a common language: eliminating subjective distortions
- Preparation for the practical exam
Practice
Two assessment forms:
- “Descriptive Form” — for objective description of taste, aroma, texture
- “Effective Form” — for evaluating consumer perception of coffee
Calibrated sessions: tasting coffees of various origins and qualities; analyzing flavors, textures, acidity, sweetness, aftertaste; exercises with reference products (fruits, nuts, cream, etc.) to build sensory references
Group work: comparing and discussing scores; refining descriptive language; constructive feedback
Exams
Practical exam: end of Day 2 (tasting and forms)
Online exam: after the course on the SCA platform
To obtain the certificate, both exams must be passed (minimum score: 80%).
Upon completion, participants who pass both the practical and written assessments will receive the official SCA CVA certificate.
Key Information
- Date: 3 December, 2:00 pm Till 4 December 2025, 10:00 pm
- Location: Kahraman Dubai Offices, Dubai, UAE
- Fee: AED 1,800 (VAT included)
- Registration: Limited seats, register early to secure your place
Course Outline
This is a 2-day course for experienced cuppers to teach them about the CVA form and system. If you are already a Q Grader or have at one time been a Q Grader, this course all serves as a calibration, extending your Q Grader license for another 3 years.
What to Bring / Prerequisites:
Basic cupping experience & familiarity with coffee evaluation
Previous training in CVA or at least exposure to sensory evaluation
Comfortable attire, notebook, tasting journal
Commitment to full attendance and active participation
Instructors / Trainers
Joel Shuler, AST
A seasoned sensory professional, Joel brings deep experience in coffee evaluation and training.
He will guide participants through hands-on sessions, mentor calibration strategies, and share insights from his extensive work with coffee producers and quality programs worldwide.
Register now and take your coffee evaluationskills to the next level
Contact info:
Kahraman@emirates.net.ae | +971 50 388 7459
Reminder:
Limited seats only — secure your spot today.
3 & 4 December 2025, Dubai, UAE